Modules · Meeton Ads

Journeys

A journey is an ordered path through your site where each page can show ads: quick replies on /pricing, then a corner popup once they have read /security too. This page walks the editor step by step, in the order the editor does: Details, Pages, Placements, Activate.

Rules

A visitor walks one journey at a time, entering at its first page. Steps must be reached in order, with no time limit, and other pages in between are fine. If two journeys start on the same page, one is picked at random, unless one of them names a device or arrival conditions, in which case the more specific journey wins.

The path a journey describes, and the moment each step shows its ad.

Term

Journey comes from customer-journey mapping in marketing and CX; UTM parameters are the campaign tags every ad platform and analytics tool reads. Neither is specific to Meeton.

Step 1 · Details

Name

What the table shows. Name the path, not the ad: Priced, then security.

Why this journey exists

An optional note for your team, up to 500 characters, shown as a note icon beside the name and never to visitors. Leads who read Security after Pricing booked 3× more often, so the ask moved there.

Step 1 · Who this journey reaches

Audience

Audience	Who	Use it for
Visitors (default)	Anonymous visitors: people who have not given an email yet. The audience on-site ads exist for.	Everything a stranger would welcome: a guide, a comparison, a question.
Contacts	Known contacts who have given an email but not booked.	Asks a stranger has not earned yet, like booking a meeting.
Booked a meeting	People with a meeting already on the calendar. The narrowest audience.	What happens after the booking, never for asking again.

Browsed on

Any device is the default. Name a device only when the ads on this path are written for one: Desktop for what needs a big screen (a wide inquiry panel, a corner card beside the page), Mobile for what works with a thumb (quick replies, the chat itself) while the wide formats stay off the small screen. The device is read from the visitor's browser on each visit, and tablets count as mobile. A device-specific journey and an any-device one on the same pages do not split the visit: the device-specific one wins.

Arrived from

URL parameters the visitor arrived with: utm_campaign, utm_content, utm_term, gclid and so on. Each condition is a parameter, a match (is or contains) and a value, compared ignoring case, and every condition has to hold. They are read once from the landing URL, so a visitor who came in from the campaign still matches on every later page of the path after the parameter is gone. Empty matches every visit. Where two journeys match the same visit, the one naming more conditions wins, a device counting as one, so a campaign path takes over from the generic one on the same pages and can continue the promise the ad made.

Step 2 · Pages

The path, in the order it must be visited. Each step is one card.

Included pages

One per line, up to 10. Any one of them satisfies the step. /pricing matches that path on every domain the tag is installed on; /blog/* matches a section; /* is any page, which asks for one more page view and fires on the visitor's n-th page at the earliest.

Excluded pages

Up to 10. If the visitor hit any of these at any point up to reaching this step, the journey does not match them at all, not just this page. Put them on the last page to exclude across the whole path. A page cannot be in both lists.

Query strings

A parameter in a pattern that tracks the visit rather than the page, such as utm_campaign, is ignored here with a hint to move it to Arrived from. A parameter that is part of the page (?tab=enterprise) is required.

Reordering

Steps move up and down, duplicate to the end, or are removed; their placements travel with them. Up to 10 steps.

Step 3 · Placements

What shows on each page. Each placement is one format a page can show; the live creatives in that format fill it. Only one ad shows per page view, so several placements on a page give Meeton a choice of formats, not a stack. Up to 4 placements per step.

Moment

When the placement fires. A placement can have up to 3 moments; a matching visitor gets one of them at random, so each moment builds its own numbers.

Moment	Fires
On page load	As soon as the page is ready.
Time on page	After the number of seconds you set.
Scroll depth	Once the visitor has scrolled past the percentage you set.
On exit intent	When the pointer leaves the page toward the browser chrome. Desktop only, since phones have no pointer.

Creative: what fills it

Any creative of the format is the default. The editor shows how many live creatives can fill the placement right now, and warns below three, because visitors would keep seeing the same ad.
A tag narrows it to a hand-picked set: only creatives carrying that tag can fill the placement.
Except refuses up to 10 tags: a creative carrying one of them can never fill this placement, however well it otherwise matches. Use it when a tag is written for one placement, exit-intent copy say, and everywhere else wants anything but that.
Paused creatives, drafts and creatives outside their schedule are never counted, because they cannot show.

Variants

Term

An A/B test in the usual sense from conversion-rate optimisation and product analytics: each person sees one variant, and the variants are compared on the same measure.

A placement can hold up to 4 variants, lettered A, B, C, D. Each visitor is shown one of the group's variants, so they A/B test against each other, and each variant reports its own reach, clicks and leads. Placements on the same page run together; variants inside one take turns, one per visitor.

Corner popup settings

Layout

How the card is arranged. Every creative this placement draws is arranged the same way, so a comparison between two creatives is about their copy and not their layout. Left unset, a creative with an image gets the overlay and one without gets the standard card.

How loud

Subtle, Standard or Bold: how much the card asks to be noticed through its border, glow and whether it pulses when it appears. The colour is always your action colour; this is how much of it to use. Put two placements in the same group to compare two levels on the same creative.

Proactive chat setting

Open the chat window with this message. Off, the message pops out above the closed chat launcher and the visitor clicks to open it. On, the chat opens itself, which on a phone fills the whole screen. It applies to every creative this placement can draw, and interrupting people you have not earned it with pushes up the quick-close rate.

Serve this placement

Each placement has its own switch. Off, it shows nothing and the other placements in its group take its visitors; nothing is deleted.

Step 4 · Activate

A new journey starts off. Until it has at least one page and one placement it is a draft and shows nothing, whatever the switch says. Switching it on immediately arms every placement on the path; switching it off immediately stops every ad and trigger, and keeps the pages and placements. Changes save automatically once the journey exists.

Analyze traffic

The fastest way to a good journey is to build it on a path visitors already take. Analyze traffic pulls the newest visitors who viewed two or more pages, skips single-page visits (they carry no path to learn from), and draws where they go step by step: each column is a step of the walk, ribbon width is visitors, and the grey outlet is where walks end. Click a page to keep only the visitors who went through it at that step, fold busy folders into /blog/*, slice by device, and turn a path into a journey in a click. A bigger sample firms the numbers up; the paths themselves rarely change after the first pull.

The journeys table

Column	Meaning
Live	On means the journey is armed and its ads can show along the path right now.
Audience	Who it may reach: Visitors, Contacts or Booked a meeting, plus a device chip and an orange chip for arrival conditions.
The path & its placements	One card per step, collapsed to its pages, exclusions and how many visitors they reached; Expand shows the placements and their numbers. A red page is an exclusion.
Leads	Visitors who became a Meeton-assisted lead while on this journey, after it had shown them an ad: someone who chatted, booked or downloaded, not someone who only filled in one of your own site forms. Counted once each; a conversion credits only the journey the visitor was on.
Meetings	Visitors who booked a meeting while on this journey, after it had shown them an ad.
Quick closes	Share of the visitors this journey reached who closed at least one of its ads within a few seconds. A dash until 20 visitors have been reached. A fast close can mean the ad was unwelcome, but also just that it was not for them, so treat a high rate as somewhere to look rather than a verdict.

The numbers are per ISO week: This week so far, Last week complete, or All time. See Results & proof for how to read them.