Modules · ① Capture · Overview
Meeton Ads
On-site ads that follow what a visitor is thinking about. You describe the paths visitors take through your site as journeys, decide what shows on each page of a path, and write the ads themselves as creatives. Meeton matches each visitor to a journey, picks one placement per page view, fills it with a creative, and counts the leads and meetings that follow.
The three ideas
None of these words are ours. Journey is customer-journey mapping, standard in marketing since the 1990s. Creative and placement are the everyday vocabulary of advertising and ad operations: the creative is the ad asset, the placement is the slot it runs in. Meeton applies them to your own site instead of someone else's inventory. A glossary is at the foot of this page.
Journeys
An ordered path through your site: /pricing, then /security. Each page on the path can show an ad. Who the path is for, which device, which campaign.
Placements
What a page on the path may show: a format (corner popup, banner, quick replies…), the moment it fires, and which creatives may fill it. Variants A/B test.
Creatives
The ad itself: a format, the words, an image, and what its button does. It says nothing about where or when it shows; journeys decide that.
The split is deliberate. A creative can serve several journeys, and one placement can rotate several creatives, so you write copy once and place it many times. Nothing is "assigned": a creative matches a placement when its format matches, and optionally when it carries a tag the placement asks for.
What a journey feels like to the visitor
In the product's own words: a journey follows what a visitor is thinking about as they move through your site, and shows an ad that fits each step. Someone who reads Pricing and then Security is comparing seriously, so that is where an offer to talk lands. Someone who reads four blog posts and two case studies is still learning, so they get a guide to download, not a sales call. Each journey should feel right to the visitor: the ad reads as the natural next step of what they were already doing, never as an interruption.
A visitor walks one journey at a time, entering at its first page. Steps must be reached in order, with pages in between allowed and no time limit.
How to start
- Analyze traffic
On the Ads tab, Analyze traffic samples your newest multi-page visitors and draws the paths they actually walk, page by page. Pick a common path and turn it into a journey in a click. Nothing new is stored; it reads what Meeton already records.
- Write creatives
Open the Creatives lane and write a few ads in the formats you want to use, or generate drafts from your Library documents and keep the good ones. Three live creatives per format is the recommended minimum, so visitors do not keep seeing the same ad.
- Build the journey
Name it, choose who it reaches, list the pages of the path in order, and add a placement to the pages that should show something. A page with no placements is a pass-through: part of the path, asking for nothing.
- Switch it on and read the numbers
A journey starts off. Switching it on arms every placement at once. From then on the Journeys table shows reach, clicks, quick closes, leads and meetings per journey and per page, week by week. See Results & proof.
Where things live
| Where | What you do there |
|---|---|
| Dashboard → Ads → Journeys | The journeys table with this week's numbers, the editor, Analyze traffic, the Desktop vs mobile card, and the holdout proof card at the foot. |
| Dashboard → Ads → Creatives | Every creative with its format, schedule, tags, button action and live switch; bulk tagging; Generate from Library. |
| Settings → Meeton AI → Ads | The format switches. Switching a format off stops every ad of that format straight away, on every page and in every journey. Nothing is deleted; creatives keep their numbers and their live switch, and show again when the format is switched back on. |
Formats
Six formats, in two groups. The format a creative takes is also the placement it can fill, and it decides which content fields the creative has.
| Format | Group | What the visitor sees |
|---|---|---|
| Corner popup | On the page | A card in the bottom-left corner, opposite the chat launcher. The everyday format, visible without covering the page. Desktop only: phones and narrow screens skip it. |
| Banner | On the page | A full-width strip pinned to the top. One line of text and a button; no body copy, no image. |
| Full screen | On the page | A centred modal over a dimmed page. It interrupts, so pair it with an exit-intent trigger unless you mean to. |
| Inquiry panel | On the page | A wide centred panel that asks for the email inline. No click-through, no landing page. |
| Proactive chat | In the chat | The widget opens itself with a message. Follow-ups are what it says if the visitor does not reply. |
| Quick replies | In the chat | Three short tappable replies above the chat bubble. Tapping one sends it as the visitor's message and opens the chat. |
Rules that always hold
- One ad per page view. Several placements on a page give Meeton a choice of formats, not a stack. Two groups that open the same kind of popup on the same trigger queue: the second waits until the first is closed.
- The server decides what, the browser decides how. Which placement a visitor gets, which moment it fires at and which creative fills it are decided by DynaMeet on each page view. The loader only renders it and records what happened.
- Only live, in-schedule creatives show. Drafts, paused creatives and creatives outside their dates never reach a visitor, and a placement with nothing to draw on shows nothing.
- No ads in embed mode and none for bots. On the inline-chat host page the visitor is already in a conversation; crawlers exit before any impression is counted.
- Caps. 25 journeys per team, 10 steps per journey, 4 placements per step, 4 variants per placement, 200 creatives per team, 10 tags per creative.
Terminology
Meeton Ads uses the vocabulary that growth, demand-gen and ad-ops teams already use. If a word is new to you, this is where it comes from.
| Term | Common in | Meaning there | Meaning here |
|---|---|---|---|
| Journey | Marketing, CX (customer-journey mapping) | The sequence of touchpoints a buyer passes through. | An ordered path of pages on your site, each of which can show an ad. |
| Creative | Advertising, ad operations | The ad asset: copy, image, button. | The same, in one of six on-site formats. |
| Placement | Media buying, ad operations | The slot on a page or app where an ad runs. | The format, moment and creative pool a page on the path may show. |
| Variant · A/B test | CRO, growth, product | Two versions shown to different people to compare. | Up to four alternatives inside one placement, one per visitor. |
| Exit intent | CRO, e-commerce | A trigger when the cursor heads for the browser chrome. | One of the four moments a placement can fire at. |
| Frequency cap | Ad operations | Limit on how often one person sees an ad. | The per-session and lifetime counts kept in the browser. |
| Holdout · lift | Growth, experimentation, marketing science | A group deliberately not exposed, so the effect can be measured against it. | The share of visitors who see no ads, and the lead-rate difference against them. |
| Reach · impressions | Advertising | Unique people vs. total views. | Unique visitors who saw a placement vs. times it showed. |
| Assisted conversion | Web analytics (Google Analytics) | A touchpoint that contributed to a conversion without being the last click. | "Meeton-assisted" leads: someone who chatted, booked or downloaded after an ad. |
| UTM parameters | Digital marketing | Campaign tags in a URL (utm_campaign…). | What a journey's Arrived from condition reads. |
Reading the loader
If you want to see a journey arm in the browser, turn on the loader's debug log and reload. Journey events appear under their own namespace:
localStorage.debug = "dynameet:*"; location.reload();
// dynameet:journeyManager armed placement … moment "exit" creative …